La prise de décision fondée sur l'intelligence artificielle et son impact sur l'agilité stratégique : des données issues des marchés émergents

• Ahmed Muayad Younus

  Université LUTC, Cyberjaya, Malaisie

  Author

  https://orcid.org/0000-0002-5686-3505

Cette étude examine le rôle stratégique de la prise de décision fondée sur l’IA dans l’amélioration de la performance organisationnelle, à travers les mécanismes médiateurs que sont l’agilité stratégique et l’avantage concurrentiel. S’appuyant sur une approche fondée sur les capacités, cette recherche propose et teste un modèle structurel à partir de données recueillies auprès de 408 répondants et analysées à l’aide de la modélisation par équations structurelles (SEM). Les résultats révèlent que la prise de décision fondée sur l’IA influence positivement l’agilité stratégique. Cependant, l’IA exerce des effets directs négatifs tant sur l’avantage concurrentiel que sur la performance organisationnelle. L’agilité stratégique renforce considérablement l’avantage concurrentiel, ce qui, à son tour, a un effet positif sur la performance organisationnelle. Les résultats indiquent un schéma de médiation incohérent, Cette étude apporte une contribution en redéfinissant l'IA comme un levier stratégique dont les retombées en termes de performance dépendent de son intégration au sein de l'organisation et du développement de sa capacité d'adaptation. Sur le plan pratique, cela signifie que les investissements dans l'IA doivent s'inscrire dans des processus stratégiques agiles afin de générer des avantages concurrentiels durables.

1. Ahmed Muayad Younus, Université LUTC, Cyberjaya, Malaisie

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