L'impact de la motivation au travail sur les performances d'adaptation dans le cadre de la transformation numérique : les rôles médiateurs de l'autonomie, de la compétence et du sentiment d'appartenance dans le secteur du tourisme en Malaisie

• Ahmed Muayad Younus

  de l'université LUTC, Malaisie 

  Author

  https://orcid.org/0000-0002-5686-3505

• Mohanad S S Abumandil

  de l'Université de Malaisie à Kelantan 

  Author

  https://orcid.org/0000-0003-0121-306X

• Ahmed Aish

  Université Utara Malaysia

  Author

  https://orcid.org/0000-0003-2928-7167

• Akram Alloh

  du tourisme et du bien-être de l'Université de Malaisie à Kelantan

  Author

  https://orcid.org/0009-0008-7788-6694

Cette étude examine l’impact de la motivation au travail sur la capacité d’adaptation des salariés des entreprises touristiques en Malaisie dans le contexte de la transformation numérique. La recherche s’appuie sur la théorie de l’autodétermination, en mettant l’accent sur l’autonomie, la compétence et le sentiment d’appartenance en tant que variables médiatrices. À mesure que les entreprises touristiques adoptent de plus en plus les technologies numériques, la capacité d’adaptation des salariés est devenue essentielle à la réussite organisationnelle. Cependant, peu d’études ont exploré la manière dont les facteurs motivationnels influencent la capacité d’adaptation dans ce contexte, en particulier au sein d’économies en développement telles que la Malaisie.
      Une méthodologie quantitative a été mise en œuvre à l’aide d’un questionnaire structuré distribué aux salariés des entreprises touristiques. L’étude Les résultats révèlent que la motivation au travail a un effet positif significatif sur la performance adaptative. De plus, il a été constaté que l’autonomie, la compétence et le sentiment d’appartenance jouaient un rôle de médiation partielle dans cette relation, ce qui indique que les besoins psychologiques renforcent la capacité des employés à s’adapter à la transformation numérique. Ces résultats sont conformes à la théorie de l’autodétermination et à des études antérieures soulignant l’importance de la motivation intrinsèque dans la capacité d’adaptation au travail. L’étude met également en évidence que la compétence joue un rôle particulièrement important dans l’amélioration des performances des employés dans des environnements axés sur la technologie.
      L’étude conclut que la motivation professionnelle est un facteur clé de la performance d’adaptation dans les entreprises touristiques engagées dans une transformation numérique en Malaisie. Le rôle médiateur de l'autonomie, de la compétence et du sentiment d'appartenance permet d'expliquer davantage comment la motivation se traduit par une meilleure capacité d'adaptation des salariés. Ces résultats apportent à la fois des contributions théoriques à la littérature sur la motivation et des implications pratiques pour les managers qui cherchent à renforcer la préparation de leurs équipes dans le cadre d'initiatives de transformation numérique.

1. Ahmed Muayad Younus , de l'université LUTC, Malaisie 

   Centre de formation postuniversitaire (PGC) 

2. Mohanad S S Abumandil, de l'Université de Malaisie à Kelantan 

   Faculté de l'hôtellerie, du tourisme et du bien-être 

3. Ahmed Aish, Université Utara Malaysia

   École de commerce de l'

4. Akram Alloh, du tourisme et du bien-être de l'Université de Malaisie à Kelantan

   Faculté de l'hôtellerie

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