Digital Marketing as a Strategic Catalyst for Competitiveness in the Global Rare Earth Metals Sector
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Abstract
This study examines the strategic role of digital marketing in enhancing competitiveness within the global
rare earth metals (REM) sector. Using a qualitative multi-source research design—including
benchmarking of 32 REM firms, 12 expert interviews, content analysis, and comparative market data—
the study identifies strong correlations between digital maturity and commercial performance. Results
show that digitally mature firms receive 47% more inbound B2B inquiries, achieve 31% faster buyer
qualification, and demonstrate higher global visibility and trust. Comparative performance analysis
further reveals that digital leaders outperform laggards in market penetration, customer diversification,
revenue stability, and supply-chain resilience. The findings position digital marketing not merely as a
communication tool but as a strategic catalyst shaping supplier credibility, procurement efficiency, and
global competitiveness in an increasingly complex and geopolitical REM landscape. The study
contributes to emerging digital transformation literature by highlighting digital transparency and technical
communication as foundational drivers of competitive advantage in heavy industries.
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References
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